Report: TR 2017/05
Author: Dr Geoff Kaine, Dr Vic Wright
Predicting the extent and rate of adoption by farmers of agricultural innovations is central to assessing the benefits to be had from research, marketing and extension programmes. It is also crucial to assessing if farmers may resist policies compelling the adoption, or abandonment, of particular agricultural technologies and practices.
In this paper we describe an approach to predicting rates of adoption and compliance with respect to the agricultural technologies and practices. The 4 approach draws on the dual-process model of consumer decision-making and a method for classifying innovations in farm systems.
|The Dual-Process model of adoption||5|
|Types of agricultural innovations||10|
© Waikato Regional Council
Private Bag 3038 Waikato Mail Centre Hamilton 3240 Fax (07) 859 0998 Freephone 0800 800 401
Private Bag 3038 Waikato Mail Centre Hamilton 3240
Fax (07) 859 0998 Freephone 0800 800 401